Video Briefing

Wealthy Expat: Why Millionaires Are Flocking to Serbia in 2025

Sep 15, 2025Video Briefing12:39Watch on YouTube

Serbia has emerged as an increasingly attractive option for high‑net‑worth individuals seeking a second citizenship that combines strategic mobility, relatively low taxation, and a business‑friendly environment.

Why Serbia stands out

  • Geographic hub – Situated in the Balkans, Serbia offers quick access to major European cities: Vienna (≈ 1 h), Warsaw (≈ 1.5 h), Berlin (≈ 2 h) and even Madrid (≈ 3 h) by air. It also provides direct connections to the United States, China, Dubai and the Middle East without being a member of the European Union, which many investors view as a privacy advantage.

  • Infrastructure growth – Belgrade’s airport has been fully renovated and is slated for further upgrades ahead of the 2027 World Expo. New waterfront projects, luxury hotels and high‑end retail are reshaping the capital into a “tier‑one” city. Foreign direct investment (FDI) has poured billions from the UAE, Saudi Arabia, Russia, China and EU states, making Serbia the world’s leading country for FDI‑generated jobs.

  • Safety and social climate – Crime rates are low, and the population generally exhibits a distrust of government authority, which some wealthy expatriates interpret as reduced state interference in personal affairs.

Citizenship by merit (exception)

The program is not a low‑cost “investment‑by‑$5k” scheme; it targets individuals who can make substantial contributions to the Serbian economy. Key requirements include:

  • Demonstrated high net worth and a concrete plan to invest or create jobs in Serbia.
  • No mandatory residency of more than six months per year; a citizen can maintain primary residence elsewhere while retaining Serbian nationality.

Tax and banking advantages

Aspect Detail
Personal income tax Flat rate of 10 %–15 % on Serbian‑sourced income.
Residency tax Non‑tax residents (spending < 6 months/year) are not taxed on worldwide income.
Banking privacy Serbian banks are not participants in the Common Reporting Standard (CRS); accounts are therefore not automatically reported to foreign tax authorities.
Anti‑money‑laundering (AML) Banks enforce strict source‑of‑funds checks, aligning with EU‑level AML standards.
Crypto Capital gains from crypto are taxed at 15 %; cash‑outs to Serbian banks or businesses are permitted once the tax is paid.

These features allow high‑net‑worth individuals to keep a Serbian bank account that is both functional for business and insulated from automatic international reporting, provided all activities remain compliant with AML regulations.

Travel freedom

A Serbian passport currently grants visa‑free or visa‑on‑arrival access to 138 countries and territories, with ongoing negotiations expected to raise that number toward 170 within the next decade. The passport is especially valuable for:

  • Access to the Shenzhen visa‑free zone in China.
  • Entry to Russia and other non‑EU markets without the restrictions that sometimes accompany EU passports.

Economic and lifestyle considerations

  • Real estate – Rural properties offer scenic mountain views and relatively low prices compared with Western Europe. Urban developments in Belgrade are rapidly appreciating as the city attracts luxury brands and foreign investors.
  • Labor market – Serbian employees hired by foreign firms often earn three to five times the local average, increasing their purchasing power and stimulating domestic consumption.
  • Language – English proficiency is high in Belgrade and among business circles; it is less common in remote rural areas.
  • Population trends – The fertility rate sits around 1.6, indicating a stable, though not rapidly growing, demographic base.

Potential risks and caveats

  • Regulatory alignment – While Serbia is not an EU member, its banks must comply with EU‑inspired AML rules, and future regulatory changes could affect banking privacy.
  • Immigration pressure – Serbia controls its own borders; irregular migrants often use the country as a transit route to the EU, but the government does not bear long‑term responsibility for them.
  • Political stability – Periodic protests and a historically skeptical view of government can create short‑term uncertainty, though they have not translated into widespread violence.

Decision criteria for prospective applicants

  1. Contribution capacity – Ability to make a sizable economic contribution (investment, job creation, or other measurable impact).
  2. Tax residency goals – Preference for a jurisdiction where non‑resident status limits worldwide tax exposure.
  3. Mobility needs – Requirement for a passport that offers broad visa‑free travel, especially to Asia and non‑EU destinations.
  4. Lifestyle preferences – Desire for a safe, culturally rich environment with modern amenities and easy access to both European and global markets.

For high‑net‑worth individuals who prioritize privacy, low personal tax rates, and a strategic geographic position without EU membership constraints, Serbian citizenship by merit presents a compelling, legally compliant option.