Video Briefing

The Wandering Investor: Investing in Real Estate in Cali, Colombia – The Next Frontier

Apr 14, 2022Video Briefing18:57Watch on YouTube

Cali, Colombia’s third‑largest city (≈2.5 million residents), is attracting foreign investors because property prices are markedly lower than in most Latin‑American metros. Near‑prime locations can be purchased for under US$1,000 per m², and, with the right rental strategy, yields can be attractive.

Market overview

  • Price levels – The example apartment is listed at US$94,000 for 160 m² (≈ US$600 / m²). A whole eight‑story building with garage and elevator sold for US$340,000 (≈ US$300 / m²). Comparable historic buildings on the main plaza trade around US$300 / m².
  • Location advantages – The property is in the Versailles neighbourhood, close to the Sheraton hotel, a new 12‑storey hotel, the Granada entertainment district, and the upscale Chippy Choppy shopping centre. It is walkable, green, and 30–40 minutes from the airport.

Typical apartment investment

  • Unit description – 160 m², three bedrooms (master with walk‑in closet), a dining room, living room with balcony, and a maid’s quarters. The unit requires a full renovation (kitchen, walls, finishes).
  • HOA constraints – The building’s homeowners association (HOA) bans short‑term rentals, raising monthly maintenance fees and limiting yield potential.
  • Rental strategies
    • Long‑term unfurnished to locals: gross yield ≈ 3‑4 % (pre‑renovation).
    • Mid‑term (≥ 30 days) furnished to expatriates, digital nomads, medical‑tourism patients, or tourists: net yield after renovation, furnishing, utilities, and fees can reach 4‑5 %.
    • Short‑term (Airbnb) furnished: Requires a tourist‑license and HOA approval (≥ 70 % of owners). Without HOA consent, investors typically pursue whole‑building purchases to avoid the restriction.

Whole‑building opportunities

  • Acquisition cost – US$340,000 for an eight‑storey building with underground parking for nine cars and an elevator (≈ US$300 / m²).
  • Renovation budget – Estimated at US$1,000 / m², covering:
    • Complete gut‑job (plumbing, electrical, carpentry, flooring, bathrooms, kitchens)
    • Noise‑reducing windows, roof replacement, elevator upgrade, water‑reserve tank, state‑of‑the‑art Wi‑Fi
    • Full furniture and appliance package
  • Total project cost – Approximately US$1.2 million for a fully renovated, luxury‑grade building with seven apartments (mix of two‑ and three‑bedroom units, one two‑storey unit with jacuzzi).
  • Ownership benefits – No HOA, full control over rental policy, ability to obtain a tourist‑license for legal short‑term rentals.

Projected returns

  • Occupancy – Current performance shows 85‑89 % occupancy across managed units.
  • Net yields (pre‑tax) –
    • Conservative scenario: 8‑10 %
    • Optimistic scenario: 10‑12 %
  • Long‑term residency – Investing US$150,000+ can qualify for Colombian residency, potentially leading to citizenship after five years with minimal physical presence.

Risk considerations

  • Crime – Cali has typical urban crime patterns; avoiding high‑risk neighbourhoods (similar to avoiding certain NYC or Chicago districts) reduces exposure. Reported incidents are limited to petty theft (e.g., a phone snatching).
  • HOA restrictions – Short‑term rental bans can significantly lower yields unless the investor purchases an entire building or secures HOA approval.
  • Leverage – Colombian real‑estate markets offer limited financing options, which can be a protective factor against inflation but also limits borrowing capacity.

Target tenant segments

  • Tourists & digital nomads – Attracted by salsa, nightlife, and outdoor activities (mountains, jungle, rivers, waterfalls, paragliding).
  • Medical‑tourism patients – Cali’s hospitals rank among the top in Latin America; many visitors come for plastic surgery, dental work, and other procedures.
  • Expatriates & long‑term visitors – Often U.S. residents with partners in Colombia, seeking mid‑term rentals (1‑12 months).

Overall, Cali presents a low‑cost entry point for real‑estate diversification, especially for investors able to acquire and renovate whole buildings, thereby bypassing HOA constraints and unlocking higher occupancy‑driven yields.

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