Video Briefing

Millionaire Migrant: Why is Everyone Moving to Italy? The Truth Behind The Trend

Dec 12, 2025Video Briefing13:26Watch on YouTube

Italy is being presented as a strong European option for people seeking tax planning, residency, lifestyle, and real estate opportunities in 2026. The country combines several residency routes, multiple tax regimes, citizenship possibilities, and relatively affordable property in some regions, although bureaucracy and market liquidity remain major caveats.

Italy’s flat tax regime for high-net-worth individuals

Italy’s flat tax regime is described as one of the main reasons high-net-worth individuals are paying more attention to the country.

The regime is currently described as €200,000 per year for one person. It previously cost €100,000, and the transcript says there is discussion that it could potentially rise to €300,000 because of increased demand from overseas.

The regime allows qualifying residents to pay a fixed annual amount so that foreign income is not taxed in Italy for 15 years.

This is described as especially attractive for wealthy people leaving the UK, including people connected to private equity and other high-income sectors.

The main value is predictability: instead of being taxed on worldwide foreign income through normal Italian tax rates, the person pays a fixed amount each year.

7% flat tax for retirees

Italy also offers a separate flat tax regime for pensioners and retirees.

The transcript describes this as a 7% flat tax on foreign income, valid for 10 years.

This is aimed at retirees moving from higher-tax countries, especially in northern Europe, including:

  • France
  • Germany
  • Scandinavia
  • Other high-tax European countries

Some retirees previously looked at Portugal, and some still do, but Italy is now presented as another attractive destination because of the 7% flat tax option.

5% regime for new business activity

A third tax category discussed is aimed at people starting a new business.

The transcript says that new business operators may be able to pay 5% for five years on the revenue they generate.

This is presented as attractive for people who want to live in Italy while running a global business.

A separate professional regime is also mentioned, offering an exemption of up to 90% on Italian-sourced income. The transcript says this may apply to certain professionals, including footballers, though this is not presented as the main target category.

Elective residence visa

Italy’s elective residence visa is aimed at retirees, semi-retired people, financially independent individuals, and people in the FIRE category: financially independent and retiring early.

The income requirements mentioned are:

  • €31,000 per year for a single applicant
  • €38,000 per year for a couple

The income must be passive.

Examples of passive income include:

  • Royalties
  • Dividends
  • Pensions
  • Rental income

This route may suit people who do not need to work locally in Italy and can support themselves from existing income streams.

Digital nomad visa

Italy’s digital nomad visa is aimed at remote workers.

The income threshold mentioned is at least €28,000 per year.

The visa is described as valid for one year and renewable.

Applicants must show:

  • Remote work income
  • Proof of accommodation
  • Insurance

The transcript says this route, like the elective residence visa, can lead toward permanent residence after five years.

Investor visa

Italy’s investor visa is described as another route for people seeking residency.

The investment options mentioned include:

  • €250,000 into a startup
  • €500,000 into an Italian company
  • €1 million into philanthropic projects
  • €2 million into government bonds

The €250,000 startup route is described as the “Dolce visa.”

The transcript says some hybrid projects may use real estate as an underlying asset. This makes the route potentially interesting for applicants comparing Italy with Portugal or Greece.

The investor visa is described as attractive to people who prefer Italy’s familiarity, lifestyle, and perceived citizenship path over learning Portuguese or Greek.

The expected timeline is described as roughly four to six months, possibly less in some cases.

Citizenship by descent

Italy’s citizenship by descent route used to be more accessible, especially for people from countries with large Italian-descended populations.

The transcript specifically mentions:

  • Americans
  • Argentinians
  • Brazilians

However, the rules are described as having tightened recently.

The current description given is that an applicant may qualify if they had a parent or grandparent who was an Italian citizen, lived in Italy for two years after becoming an Italian citizen, and did so before the applicant’s birth.

This is described as much more restrictive than the earlier approach, where applicants could go back multiple generations.

The route still exists, but it is no longer described as easy.

Lifestyle appeal

Italy’s major advantage is familiarity and lifestyle.

For people leaving the UK, the U.S., or other parts of the world, Italy may feel easier to understand than some other destinations because of its global cultural recognition.

Areas and places mentioned include:

  • Amalfi Coast
  • Puglia
  • San Marino
  • Vatican City
  • Venice
  • Florence
  • The Italian lakes
  • Milan
  • Sardinia
  • Sicily
  • Southern Italy

The transcript presents Italy as attractive because of its history, architecture, Mediterranean lifestyle, slower pace of life, food, coastlines, and general familiarity.

For retirees and semi-retired people, smaller towns and rural areas may be especially appealing because of the slower pace.

Violent crime is described as relatively rare.

Cost of living and depopulation

Italy is described as relatively affordable compared with many other Western European countries.

One reason given is depopulation. Many Italians have left the country, creating pressure on some towns and regions.

The transcript says Italy is trying to attract people through:

  • Talent incentives
  • Capital incentives
  • Tax incentives
  • Residency options
  • Affordable property opportunities

The affordability is most visible in southern Italy and rural areas.

Real estate opportunities

Italy’s property market is described as highly varied.

In rural southern Italy, Sardinia, and Sicily, property may be available for around €800 per square meter.

In major cities such as Rome and Milan, prices are much higher, described as roughly €3,500 to €6,000 per square meter, with prices continuing to rise in some areas.

Milan is described as a real estate hub attracting capital, similar in some ways to other global wealth magnets such as Miami, the UAE, Singapore, and Hong Kong.

The transcript also mentions rising property interest in countries such as Poland, Romania, Montenegro, and Croatia, but says southern Italy has not increased as much.

A family home in parts of southern Italy may still be available for under €150,000, though this is described more as a lifestyle or passion purchase than a pure investment play.

€1 houses

Italy’s famous €1 house programs are discussed, but with major caveats.

These properties are often in remote areas and usually require the buyer to commit to renovation.

The transcript says the renovation requirement may be around €40,000 to €50,000, while later also mentioning renovation budgets around €20,000 to €50,000.

The conditions are described as restrictive.

Possible issues include:

  • Approval from the municipality or mayor
  • Remote locations
  • Limited services
  • Strict deadlines
  • Required renovation budgets
  • Paperwork
  • Low liquidity
  • Depopulation risk

The transcript says Sicily still has some of these programs, while Sardinia has become less dependent on them because prices have increased.

One program reportedly sold more than 125 homes and brought about €7 million in total investment into Sicily.

However, the practical advice is that buying on the open market may be better for many people because it avoids some of the restrictions, deadlines, and paperwork attached to €1 house programs.

Renovation risks

Renovating property in Italy is described as potentially stressful.

The transcript warns that buyers should include travel, time on the ground, and repeated trips in the overall budget.

This matters especially for foreign buyers who imagine buying a cheap property but underestimate the practical burden of managing renovation in Italy.

The main challenges include:

  • Bureaucracy
  • Local paperwork
  • Contractor management
  • Remote locations
  • Deadlines
  • Renovation cost uncertainty
  • Low resale liquidity in some rural markets

North-south divide

Italy is described as having a major economic divide between north and south.

Northern Italy, especially Milan, is more industrialized and economically developed.

Southern Italy can be much cheaper, but it is also less liquid from a real estate perspective.

This creates two different types of opportunity:

  • Northern cities: higher prices, stronger capital attraction, more investment-driven.
  • Southern/rural areas: lower prices, lifestyle appeal, lower liquidity, more suited to personal use or passion projects.

Accessibility

Italy is described as accessible from other parts of Europe and beyond.

Airlines and routes mentioned include:

  • EasyJet
  • Ryanair
  • Alitalia
  • Direct summer flights from Dubai to Sardinia and Sicily

This accessibility may make southern Italy, Sardinia, and Sicily more realistic as seasonal homes or summer bases.

Bureaucracy as the main drawback

The main problem with Italy is bureaucracy.

The transcript describes Italian bureaucracy as famously frustrating and rooted in old administrative traditions.

This can become a major issue when someone moves from visiting Italy as a tourist to actually living there, applying for residence, dealing with paperwork, renovating property, or managing local obligations.

The lifestyle may be attractive, but the paperwork can drive people away.

Who Italy may suit

Italy may be suitable for several different categories of people.

For high-net-worth individuals, the €200,000 annual flat tax may provide predictable treatment of foreign income for 15 years.

For retirees, the 7% flat tax for 10 years may be attractive.

For new business owners, the 5% regime for five years may be useful.

For financially independent people, the elective residence visa may work if they can show passive income.

For remote workers, the digital nomad visa may provide a one-year renewable route.

For investors, the investor visa offers several options starting at €250,000.

For people with Italian ancestry, citizenship by descent may still be possible, though more restrictive than before.

For lifestyle buyers, southern Italy, Sicily, Sardinia, and rural areas may offer low-cost property, but often with lower liquidity and higher practical management risk.

Comparison with other European options

Italy is compared with Spain, Portugal, Malta, and Greece.

Portugal and Greece are described as benchmarks for residency and investor programs.

Italy may appeal to people who prefer a familiar Western European country, a Mediterranean lifestyle, and a citizenship path that feels more attractive than learning Greek or Portuguese.

The transcript argues that Italy may become one of the main winners among EU options in 2026 because it combines:

  • Flat tax options
  • Lifestyle
  • Residency routes
  • Investor visa
  • Affordable real estate in some regions
  • Familiarity
  • Potential citizenship routes
  • Seasonal and retirement appeal

Practical decision criteria

Before choosing Italy, applicants should consider:

  • Whether they qualify for the flat tax regime
  • Whether they are retirees, remote workers, investors, or financially independent
  • Whether their income is passive or active
  • Whether they can tolerate bureaucracy
  • Whether they want a lifestyle base or an investment
  • Whether property liquidity matters
  • Whether they are buying in the north or south
  • Whether they can manage renovation
  • Whether they qualify for citizenship by descent
  • Whether Italy’s tax regimes are better than alternatives such as Portugal, Greece, Malta, or Dubai
  • Whether the property purchase is a financial investment or a personal lifestyle project

Practical takeaway

Italy may become one of the most attractive European options in 2026 because it combines tax regimes, residency routes, lifestyle appeal, and property opportunities in one country.

High-net-worth individuals may consider the €200,000 annual flat tax for foreign income. Retirees may look at the 7% flat tax for 10 years. Remote workers may use the digital nomad visa with income of at least €28,000 per year. Financially independent applicants may consider the elective residence visa with passive income of €31,000 for a single person or €38,000 for a couple. Investors may look at the €250,000 startup route or higher investment options.

Italy’s major advantages are lifestyle, familiarity, tax options, and affordable real estate in some areas. Its main risks are bureaucracy, renovation complexity, regional differences, and weak liquidity in some rural property markets.